Ducati is an Italian motorcycle manufacturer.Initially started as a radio company and later shifted into motorcycle maker.

Brand ImageEdit

Ducati is famous for making sporty bikes with superb build up quality and outstanding design.Ducati bikes are also famous at motorsport world.Red is the trademark color of the brand.

Ducati has a wide range of accessories, lifestyle products and co-branded merchandise bearing their logos and designs.

A key part of Ducati's marketing strategy since the 90's has been fostering a distinct community identity in connection with branding efforts, including online communities, and local, regional and national Ducati enthusiast clubs. There are more than 400 Ducati clubs worldwide, and 20,000 registered users of the Ducati Owners Club web site and 17,000 subscribers to the racing web siteEnthusiasts and riders are informally referred to in the motorcycling community as Ducatista (singular) or Ducatisti (plural).

Ducati-lineup 600

In North America there are several Ducati enthusiasts organizations, with varying degrees of factory sponsorship. DESMO, the Ducati Enthusiast Sport Motorcycle Organization, is a North American group affiliated with the factory Desmo Owners Club.

Ducati (in its various incarnations) has produced several styles of motorcycle engines, including varying the number of cylinders, type of valve actuation and fuel delivery. Ducati is best known for its "L-Twin" motor which is the powerplant in the majority of Ducati-marqued motorcycles. Ducati has also manufactured engines with one, two, three or four cylinders; operated by pull rod valves and push rod valves; single, double and triple overhead camshafts; two-stroke and even at one stage manufactured small diesel engines, many of which were used to power boats, generators, garden machinery and emergency pumps (for example, for fire fighting). The engines were the IS series from 7 to 22 HP air-cooled and the larger twin DM series water- and air-cooled. The engines have been found in all parts of the globe. Wisconsin Diesel even assembled and 'badge engineered' the engines in the USA. They have also produced outboard motors for marine use. Currently, Ducati makes no other engines except for its motorcycles.

On current Ducati motors except for the Desmosedici, the valves are actuated by a standard valve cam shaft which is rotated by a timing belt driven by the motor directly. The teeth on the belt keep the camshaft drive pulleys indexed. On older Ducati motors, prior to 1986, drive was by solid shaft that transferred to the camshaft through bevel-cut gears. This method of valve actuation was used on many of Ducati's older single cylinder motorcycles – the shaft tube is visible on the outside of the cylinder.